A superstitious lot...literally.

Catering to superstitions will get you nowhere. An example.

I've just finished helping move my parents into a new condo in Markham. There are sixteen residential floors, except there are no fourth, thirteenth or fourteenth floor to be found. Why you ask? 13 is unlucky in the western world, but 4 and 14 are considered unlucky to the Chinese because the pronunciation of these two numbers sound very close to "death" and "certain death", respectively. And being in Markham, with a more predominant Chinese community pervading, Tridel decided to cater to their likely clients.

The punchline: 'removing' these floors from the elevator has left this condo into having 13 floors! You see, you just can't win when it comes to superstition. So don't bother trying.

Now, as long as this building wasn't constructed over the gates to Hell or something ala Buffy, we'll be fine.