First Hello Kitty...now THIS!

Good Idea: Getting kids to eat healthier.

Bad Idea: Getting kids drinking beer...

...well, not quite. My friend Erica pointed me towards this bizarre story. Apparently, there's a company in Japan that markets a non-alcoholic drink called "Kidsbeer" (I can't make this shit up). It's a guarana-based drink (so think Molson Kick but without the alcohol) and comes in the same brown bottles as regular beer. The best part, however, are the quotes that the president of Kidsbeer gives,

"Children copy and mimic adults...If you get this drink ready on such occasions as events and celebrations attended by kids, it would make the occasions even more entertaining." (Because, You obviously can't have fun without drinking beer...)

and the product's slogan,

"Even kids cannot stand life unless they have a drink"
(Are kids' lives that miserable in Japan???)

This is definitely one product that goes in the "What the world could do without" pile.